a360media Deepens Built-in Advertising and marketing Options and Skilled Content material with Management Appointments

a360media Deepens Built-in Advertising and marketing Options and Skilled Content material with Management Appointments

ENGLEWOOD CLIFFS, N.J., Feb. 9, 2023 /PRNewswire/ — Prime media executives Carey Witmer, Susan Parkes, and Amanda Dameron have joined a360media, accelerate360’s media arm, as the corporate focuses on enriched content material, digital innovation, and strategic partnerships surrounding its portfolio of Superstar, Leisure and Ladies’s Way of life manufacturers and increasing its bookazine enterprise.

“The media panorama, together with the normal newsstand, is altering and we intend to steer the evolution by staying laser-focused on the buyer by way of content material, innovation, and partnerships,” mentioned a360media President & Chief Media Officer Doug Olson. “These appointments will guarantee excellence as we serve the most recent tradition and content material to tens of millions of customers with a refined go-to market technique that higher serves our promoting companions and the larger market.”

Carey Witmer joins the a360media workforce as EVP & Chief Income Officer. Reporting to Doug Olson, she is going to oversee income for all a360media manufacturers. She has a unprecedented observe report for constructing high-performing gross sales and advertising groups, persistently delivering outcomes and progressive enterprise options for greater than 30 years. Most just lately, she led PEOPLE Leisure Group together with PEOPLE, Leisure Weekly and PEOPLE En Español.

As SVP Advertising and marketing, Susan Parkes will oversee advertising and occasions for all a360media manufacturers and can report back to Witmer. A senior chief of built-in advertising options and an skilled builder of strategic partnerships, she made a major impression on the PEOPLE model throughout all promoting classes and has experience in growing first-to-market shopper partnerships together with a deep understanding of built-in programing.

Underscoring a360media’s emphasis on high quality content material, Amanda Dameron has been tapped as Chief Content material Officer in a newly created management position reporting to Olson the place she is going to oversee journal and digital content material era actions. Her deep information and expertise as an Editor in Chief and govt chief for a number of the trade’s most profitable built-in manufacturers will probably be extremely worthwhile throughout all of a360media’s manufacturers and platforms. Dameron and her groups have received quite a few awards for premium print and digital content material, producing progressive multi-format packages distributed throughout newsstands, social platforms, and streaming networks.

a360media’s media portfolio, which incorporates the marquee Us Weekly and different Superstar and Ladies’s Way of life manufacturers is targeted on quickly rising throughout digital channels, offering distinctive and focused viewers engagement alternatives. a360media additionally publishes greater than 450 particular curiosity magazines a yr interesting to the lively curiosity of fanatic teams. Particular curiosity magazines are the fastest-growing class within the phase and account for a rising portion of a360media’s retail gross sales.

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About a360media

accelerate360’s media group, a360media, contains well-known Superstar & Leisure and Ladies’s Way of life manufacturers, partaking tens of millions of customers month-to-month throughout multichannel platforms together with digital, journal, and social media channels.

SOURCE Accelerate360