Plus, Ariana Grande to purchase again R.E.M. Magnificence for $15 million.
These are the tales making headlines in trend on Tuesday.
The technique behind Skims’ viral “White Lotus” marketing campaign
Even with such an influential determine as Kim Kardashian on the helm of Skims, the model has extremely leaned into movie star advertising and marketing. For its Valentine’s Day marketing campaign, Skims tapped “The White Lotus” actors Simona Tabasco and Beatrice Grannò. For Enterprise of Trend, Diana Pearl stories that the marketing campaign, although easy, continues to be efficient on account of its intelligent casting. “When the casting is that this sturdy, this related and has such a pleasant tie to your model story, you do not actually should have an excessive amount of extra. The casting itself was the marketing campaign,” mentioned Kylie Vandeven, affiliate artistic director at advert company VMLY&R (who didn’t work on the marketing campaign). {Enterprise of Trend}
A send-off for trend’s favourite Parisian hangout
Le Castiglione, a Parisian cafe identified to draw many trend insiders and a favourite among the many locals, formally closed its doorways. For The New York Instances, Tina Isaac-Goizé writes that this may not simply change the style world, however utterly “transforms the face of Paris.” As a Parisian staple for greater than 30 years, a visit to the cafe has develop into part of the French expertise. Although it is the top of 1 chapter, proprietor Cloth Couet has already begun anew, having just lately purchased the Café des Tuileries. {The New York Instances}
Ariana Grande to purchase again R.E.M. Magnificence for $15 million
After promoting the bodily property of R.E.M. Magnificence and licensing her identify and picture solely to Forma Manufacturers in 2020, Ariana Grande has reached a deal to purchase again her magnificence model for round $15 million. The choice comes after Forma Manufacturers (which additionally owns Morphe) first acknowledged they could be submitting for chapter in late 2022. Kevin Simauchi from Bloomberg stories that Grande’s workforce should await approval from the decide overseeing the chapter case earlier than finalizing the deal. {Bloomberg}
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