Samsonite has partnered with Bollywood celebrities Amitabh Bachchan, Yuvraj Singh, and Mithali Raj to launch new India marketing campaign ‘Examined like Samsonite’. The baggage and equipment model goals to attract parallels between the rigorous assessments its baggage goes by means of and its marketing campaign stars’ experiences.
“The model’s and the folks’s fact needed to be captured and who higher than Amitabh Bachchan, Yuvraj Singh and Mithali Raj to assist us deliver this concept to life fantastically by means of the assessments that they’ve been by means of which can be well-known to everybody,” stated Samsonite India’s government director for advertising and marketing Anushree Tainwala, Indian Retailer Bureau reported.
Samsonite the model has a historical past of 112 years and is without doubt one of the largest baggage manufacturers on the earth. By way of its new promoting marketing campaign, the model goals to harness the recognition of its superstar stars and spotlight its rigorous manufacturing and product testing course of.
“The marketing campaign cements Samsonite’s place as the final word benchmark in the case of high quality testing by drawing parallels with the challenges that every one in all us, regardless of how privileged, goes by means of in our journey,” stated Lowe Lintas’ CCO Prateek Bhardwaj.
“Samsonite luggage are made with utmost care, to make sure they give the impression of being the half,” stated Samsonite India’s CEO Jai Krishnan, India Retailing Bureau reported. “They’re aesthetically engineered which makes them extraordinarily sturdy and presents differentiated performance. Each Samsonite goes by means of a number of rigorous stress assessments and that’s what really units us aside. The marketing campaign brings alive this facet of the model in a wonderful method.”
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