China bars celebrities from endorsing merchandise to spice up ‘conventional virtues’

China bars celebrities from endorsing merchandise to spice up ‘conventional virtues’

Chinese language celebrities have been banned from endorsing a clutch of well being and schooling companies, signalling a brand new part in President Xi Jinping’s marketing campaign to overtake the nation’s company and social panorama. The foundations, which ban entertainers and influencers from backing the merchandise through social media, tv commercials, live-streams and interviews, will…